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Medallia

Medallia

Customer Support

AI customer experience management platform

Medallia Experience Cloud is an enterprise-grade experience management platform that captures customer and employee feedback across every touchpoint, then uses AI and machine learning to surface actionable insights. It helps organizations understand, manage, and improve experiences at scale across the entire customer and employee journey.

Key Capabilities

Medallia captures feedback and experience signals from email, social media, digital web and in-app interactions, conversational messaging, connected devices, and more — unifying them in a single platform. Medallia Athena, the platform's AI engine, uses machine learning to detect patterns, uncover issues and opportunities, predict behavior, and score risk. The platform provides real-time, personalized reporting with closed-loop workflows that drive action on insights. It supports omni-channel feedback capture, unstructured data analysis including text and speech analytics, predictive analytics, and comprehensive experience orchestration across customer, employee, and citizen journeys.

Who Should Use Medallia

Medallia is designed for large enterprises and organizations that need to manage experience data at scale across multiple channels and touchpoints. It is particularly valuable for industries with complex customer journeys like financial services, healthcare, hospitality, retail, telecommunications, and government agencies focused on citizen experience.

Getting Started

Contact Medallia at medallia.com to request a demo and discuss your experience management needs. Implementation is typically enterprise-scale, involving feedback program design, integration with existing systems, and configuration of analytics and reporting dashboards. Medallia provides professional services and onboarding support.

Pricing & Accessibility: Medallia uses enterprise pricing based on Experience Data Records — a unified pricing model covering all data associated with customer or employee interactions. All features, including AI-powered analytics and closed-loop workflows, are included. Specific pricing is available upon request through their sales team.

Why Consider Medallia: Medallia is a category leader in experience management, offering the most comprehensive platform for capturing, analyzing, and acting on experience data across all channels. Its AI-powered insights and predictive analytics help enterprises make data-driven decisions that improve customer loyalty, employee engagement, and business outcomes.

Pros

  • Comprehensive omni-channel feedback capture across all touchpoints
  • AI-powered Athena engine provides predictive insights and pattern detection
  • Unified pricing model with all features included
  • Industry-leading platform recognized by Gartner and Forrester
  • Supports customer, employee, and citizen experience management

Cons

  • Enterprise-only pricing is inaccessible for small and mid-sized businesses
  • Complex implementation requiring professional services
  • Steep learning curve for full platform utilization

Who is this for?

Enterprise customer experience management, employee engagement programs, voice of customer analytics, patient experience in healthcare, guest experience in hospitality, citizen experience for government

Frequently Asked Questions about Medallia

How does Medallia's pricing work?
Medallia uses a unified pricing model based on Experience Data Records — each record covers all data associated with a discrete customer or employee interaction. All features, including AI analytics, are included in the pricing. Contact sales for specific rates.
What is Medallia Athena?
Athena is Medallia's AI and machine learning engine that detects patterns in experience data, uncovers issues and opportunities, predicts customer behavior, and scores risk to help organizations take proactive action.
Can Medallia handle both customer and employee experience?
Yes. Medallia Experience Cloud supports customer experience (CX), employee experience (EX), and citizen experience programs, all within a single unified platform.
Medallia Alternatives
Pricing
enterprise

Contact sales

Details
APIYes
Open SourceNo
Mobile AppiOS & Android
CollaborationYes
Languages100+ languages
Learning CurveHigh
Integrations
SalesforceServiceNowSlackWorkdayAdobe+2 more
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