VWO

VWO (Visual Website Optimizer) is a comprehensive conversion optimization and experimentation platform that combines A/B testing, heatmaps, session recordings, and AI-powered experiment recommendations in a single tool. With its new AI Copilot that suggests experiments and generates variations through natural language, VWO makes sophisticated testing accessible to both marketers and engineers.

Key Capabilities

VWO's platform spans six core products: Testing (web, mobile app, and server-side experimentation), Insights (heatmaps, session recordings, form analytics, funnels, and surveys), Personalize (audience-targeted experiences), Web Rollouts (feature deployment), Data360 (customer data platform), and Plan (program management with AI-generated idea pipeline). The AI Copilot recommends what and where to test, builds test variations via natural language prompts, and identifies behavior-based segments to target. The SmartStats Bayesian engine provides real-time significance with clear explainers, and both visual editor and SDK options support experiments from simple page changes to complex server-side tests.

Who Should Use VWO

VWO serves mid-size to enterprise businesses that want a comprehensive optimization platform combining testing, analytics, and personalization without the enterprise-only price tag of Optimizely. It is particularly well-suited for teams that want AI assistance in generating experiment ideas and variations, and need heatmaps and session recordings alongside their testing tools.

Getting Started

Visit vwo.com to start a free trial of VWO Testing. Install the VWO SmartCode snippet on your website, then use the visual editor or AI Copilot to create your first A/B test. The Copilot can suggest experiments based on your site's analytics and generate test variations from natural language descriptions. Upgrade to Growth or Pro plans as your experimentation program scales.

Pricing & Accessibility: VWO Testing offers three tiers: Growth at $665/month (billed annually), Pro at $1,336/month, and Enterprise with custom pricing. A free trial is available. VWO also offers a free web plan with basic heatmaps and session recordings. Pricing varies by product and traffic volume.

Why Consider VWO: VWO uniquely combines testing, heatmaps, session recordings, and AI-powered experiment recommendations in a single platform at a more accessible price point than Optimizely, with an AI Copilot that democratizes experimentation for non-technical teams.