Pathmatics
AI digital advertising intelligence platform
Pathmatics by Sensor Tower delivers deep digital advertising intelligence, enabling brands to track competitor ad spend and creative strategies across social, video, and display channels. The platform provides comprehensive visibility into advertiser and publisher strategies across all major digital platforms.
Key Capabilities
Pathmatics provides real-time tracking of digital ad spend across Facebook, Instagram, YouTube, Snapchat, Pinterest, Reddit, and display networks. The platform captures and archives actual ad creatives for competitive analysis, offers dynamic visualization tools including charts, heatmaps, and graphs, and covers major markets including the US, Canada, UK, Germany, France, Australia, and select regions in MENA, LATAM, and APAC.
Who Should Use Pathmatics
Pathmatics is ideal for media planners, brand strategists, competitive intelligence analysts, and advertising agencies needing visibility into competitor digital ad spend and creative strategies. Marketing directors seeking to benchmark their digital advertising investments against competitors will find the most value.
Getting Started
Request a demo through the Sensor Tower website to see Pathmatics in action with your specific competitive landscape. A sales representative will provide a personalized walkthrough and custom pricing based on your needs.
Pricing & Accessibility: Pathmatics uses custom pricing with no publicly available rates. Contact Sensor Tower for a personalized demo and quote based on your specific intelligence needs.
Why Consider Pathmatics: Pathmatics provides the competitive advertising intelligence that brands need to make smarter media spending decisions, with actual creative archives and spend data that reveal exactly how competitors are investing across digital channels.
Pros
- Real-time competitor ad spend tracking across all major platforms
- Archives actual ad creatives for competitive analysis
- Dynamic visualization with heatmaps and interactive charts
- Broad geographic coverage across major global markets
- Part of Sensor Tower's comprehensive intelligence suite
Cons
- No public pricing; requires sales engagement
- Enterprise-focused with no self-serve option
- Coverage may be limited in some emerging markets
Who is this for?
Competitive ad intelligence, digital media planning, ad spend benchmarking, creative strategy analysis, market entry research, advertising trend identification
Frequently Asked Questions about Pathmatics
What platforms does Pathmatics cover?
Pathmatics tracks ad spend and creatives across Facebook, Instagram, YouTube, Snapchat, Pinterest, Reddit, display networks, and more, covering major markets in the US, Canada, UK, Europe, Australia, MENA, LATAM, and APAC.
Is Pathmatics now part of Sensor Tower?
Yes, Pathmatics is now a product within the Sensor Tower suite, providing digital advertising intelligence alongside Sensor Tower's broader app and market intelligence capabilities.
Can I see actual competitor ad creatives?
Yes, Pathmatics captures and archives actual ad creatives from competitors, enabling you to analyze their messaging, design approaches, ad formats, and creative strategies over time.
Pricing
enterprise
Custom (contact sales)
Details
APIYes
Open SourceNo
CollaborationYes
LanguagesMultiple languages (global market coverage)
Learning CurveModerate
Integrations
Sensor Tower suitedata export capabilities
