Omnisend
AI e-commerce email and SMS marketing
Omnisend is an ecommerce-focused email and SMS marketing platform that combines email campaigns, SMS messaging, web push notifications, and marketing automation in a single tool. Designed specifically for online stores, it provides pre-built ecommerce automation workflows, advanced segmentation, and seamless integrations with Shopify, WooCommerce, BigCommerce, and other major platforms.
Key Capabilities
Omnisend specializes in ecommerce marketing automation with pre-built workflows for abandoned carts, welcome series, order confirmations, shipping notifications, and browse abandonment. The platform supports multi-channel campaigns spanning email, SMS, and web push notifications from a unified interface. Advanced segmentation lets you target customers based on purchase behavior, browsing history, and engagement level. Additional features include a drag-and-drop email builder with ecommerce-specific content blocks like product recommendations and discount codes, signup forms and popups, A/B testing, and detailed revenue-per-campaign reporting.
Who Should Use Omnisend
Omnisend is purpose-built for ecommerce businesses that want a straightforward multi-channel marketing tool without the complexity of enterprise platforms. It is particularly well-suited for Shopify, WooCommerce, and BigCommerce store owners who need pre-built automation workflows and the ability to combine email, SMS, and push notifications in a single customer journey.
Getting Started
Sign up at omnisend.com for a free account supporting up to 250 contacts and 500 emails per month. Connect your ecommerce store through native integrations, and Omnisend will automatically sync your customer and order data. Activate pre-built automation workflows for abandoned carts and welcome series to start recovering revenue immediately.
Pricing & Accessibility: Omnisend offers three plans: Free ($0, 250 contacts, 500 emails/month, all features included), Standard (from $16/month with higher email limits and live support), and Pro (from $59/month with unlimited emails and included SMS credits). Pricing scales based on contact count across all tiers.
Why Consider Omnisend: Omnisend stands out by offering all features on every plan including the free tier, with ecommerce-specific automation workflows and multi-channel email plus SMS plus push notification capabilities that rival platforms costing significantly more.
Pros
- All features available on every plan including the free tier
- Pre-built ecommerce automation workflows for immediate revenue recovery
- Multi-channel email, SMS, and web push from a unified platform
- Strong native integrations with Shopify, WooCommerce, and BigCommerce
- Revenue-per-campaign reporting ties marketing directly to sales
Cons
- Primarily designed for ecommerce and less suitable for non-retail businesses
- Contact-based pricing increases automatically as your list grows
- SMS credits require separate purchase on Standard plan
Who is this for?
Recovering abandoned carts with automated email and SMS flows, sending multi-channel ecommerce campaigns across email SMS and push, segmenting customers by purchase behavior and engagement, building welcome series and post-purchase follow-up sequences, tracking revenue attribution per marketing campaign
Frequently Asked Questions about Omnisend
Does Omnisend's free plan include all features?
Yes, Omnisend includes all features on every plan including the free tier. The free plan supports up to 250 contacts and 500 emails per month with full access to automation workflows, segmentation, signup forms, and reporting. The main limitations are contact and email volume caps.
How does Omnisend compare to Klaviyo for ecommerce?
Both platforms are designed for ecommerce, but Omnisend offers simpler setup with pre-built workflows and all features on the free tier, while Klaviyo provides deeper AI-powered analytics and predictive capabilities. Omnisend tends to be more affordable at lower contact counts, while Klaviyo excels for data-driven brands needing advanced predictive features.
Can I use Omnisend for SMS marketing?
Yes, Omnisend supports SMS marketing alongside email and web push notifications. On the Pro plan, SMS credits are included in your monthly plan cost. On the Standard plan, SMS credits are available for purchase separately. You can combine email and SMS in the same automation workflow.
Pricing
freemium
$16/mo
Free tier: 250 contacts, 500 emails/month, all features included
Details
APIYes
Open SourceNo
Mobile AppiOS & Android
CollaborationYes
LanguagesEnglish and multiple languages
Learning CurveEasy
Integrations
ShopifyWooCommerceBigCommerceWixPrestaShop+1 more
