Moz AI
AI-powered SEO software and domain analysis
Moz Pro is a trusted SEO platform known for creating the industry-standard Domain Authority metric, now enhanced with AI-powered keyword suggestions and an AI Visibility feature in open beta. It delivers keyword research, rank tracking, site auditing, and backlink analysis in a user-friendly interface.
Key Capabilities
Moz Pro provides comprehensive SEO tools including Keyword Explorer with AI-powered keyword suggestions that go beyond stem matching to surface semantically related opportunities, Link Explorer for backlink analysis with proprietary Domain Authority and Page Authority metrics, Site Crawl for technical SEO auditing, and Rank Tracker for monitoring keyword positions. The AI Visibility feature, currently in open beta, helps brands understand their presence in AI-powered search results. MozBar Premium provides on-page SEO metrics directly in the browser.
Who Should Use Moz AI
Moz Pro is well-suited for in-house marketers, small to mid-size agencies, and SEO beginners who want reliable, easy-to-understand SEO metrics. Its Domain Authority metric is widely recognized across the industry, and the platform's approachable interface makes it less intimidating than more complex alternatives like Semrush or Ahrefs.
Getting Started
Visit moz.com to access free SEO tools including Link Explorer, Keyword Explorer with limited queries, and the MozBar browser extension. Start a 7-day free trial of Moz Pro to access full features. The Starter plan at $49 per month ($39 annually) includes 50 tracked keywords, 20,000 pages crawled, and AI-powered keyword suggestions.
Pricing & Accessibility: Free tools are available including limited Keyword Explorer and Link Explorer access. Paid plans: Starter ($49/mo, $39 annually), Standard ($99/mo, $79 annually), Medium ($179/mo, $143 annually), and Large ($299/mo, $239 annually). A 7-day free trial is available for all plans.
Why Consider Moz AI: Moz Pro offers the industry-standard Domain Authority metric, an approachable interface for SEO beginners, and newly added AI-powered keyword suggestions at price points more accessible than major competitors.
Pros
- Industry-standard Domain Authority metric widely recognized in SEO
- AI-powered keyword suggestions surface semantic opportunities
- Most approachable interface among major SEO platforms
- Free tools available without subscription
- Affordable Starter plan at $39 per month with annual billing
Cons
- Smaller backlink database compared to Ahrefs
- AI Visibility feature still in open beta with limited functionality
- Lower keyword and crawl limits compared to similarly priced competitors
Who is this for?
Keyword research with AI-powered semantic suggestions, tracking Domain Authority and Page Authority metrics, technical SEO site auditing and crawling, backlink analysis and link building opportunities, on-page SEO analysis with MozBar browser extension
Frequently Asked Questions about Moz AI
What is Domain Authority?
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine results. It scores domains on a scale of 1 to 100, with higher scores corresponding to a greater likelihood of ranking. It has become an industry-standard metric used across the SEO community.
Is Moz Pro worth it compared to Ahrefs or Semrush?
Moz Pro is more affordable and beginner-friendly than Ahrefs or Semrush, making it a good choice for small businesses and in-house marketers. However, it has a smaller backlink database and fewer advanced features. The choice depends on whether you prioritize ease of use and affordability or maximum data depth.
Does Moz have free SEO tools?
Yes, Moz offers several free tools including limited access to Keyword Explorer and Link Explorer, the MozBar browser extension for on-page SEO metrics, and the Domain Authority checker. These free tools provide useful insights without requiring a subscription.
Pricing
freemium
$49/mo
Free tier: Limited Keyword Explorer and Link Explorer queries, free MozBar extension
Details
APIYes
Open SourceNo
CollaborationYes
LanguagesEnglish with global keyword data
Learning CurveEasy
Integrations
Google AnalyticsGoogle Search ConsoleMozBar browser extension
