Meltwater
AI media monitoring and social listening
Meltwater is a comprehensive media intelligence platform that aggregates data from news outlets, social media, blogs, and more to provide a centralized view of brand mentions, industry trends, and competitive intelligence. The platform monitors 200+ billion social conversations and 300M+ social profiles with no data caps.
Key Capabilities
Meltwater uses natural language processing and machine learning to evaluate sentiment and categorize content across unlimited queries. Key features include GenAI Lens for LLM-powered brand monitoring, competitive intelligence with benchmarking, unified dashboards measuring paid, earned, and owned media collectively, and real-time monitoring across global sources in multiple languages and regions.
Who Should Use Meltwater
Meltwater is ideal for PR, communications, and marketing teams at mid-market to enterprise organizations. Brand managers, competitive intelligence analysts, and communications directors needing comprehensive media intelligence with unlimited monitoring capacity will benefit most.
Getting Started
Request a free guided demo with a Meltwater product expert. Implementation includes configuring monitoring queries, setting up dashboards, and onboarding team members with dedicated support.
Pricing & Accessibility: Meltwater uses tailored pricing ranging from approximately $6,000 to $100,000+ per year depending on modules and scale. Essentials tier starts at $6,000-$15,000 annually. No free tier or self-serve trial is available.
Why Consider Meltwater: Meltwater's unlimited queries, no data caps, and GenAI Lens give media intelligence teams the ability to monitor brand presence and competitive landscape without worrying about usage limits.
Pros
- Unlimited queries and no data caps for monitoring
- GenAI Lens for LLM-powered brand monitoring
- 200+ billion social conversations tracked
- Unified dashboards for paid, earned, and owned media
- Global coverage in multiple languages and regions
Cons
- Significant investment starting at $6,000+/year
- No free trial or self-serve option
- Median cost of $25,000/year may be prohibitive for smaller organizations
Who is this for?
Media monitoring and intelligence, competitive benchmarking, social listening at scale, brand reputation management, PR measurement and reporting, crisis detection
Frequently Asked Questions about Meltwater
What is Meltwater's GenAI Lens?
GenAI Lens is the industry's first LLM-powered brand monitoring capability, using generative AI to provide deeper, more nuanced analysis of media coverage and brand sentiment beyond traditional keyword matching.
Does Meltwater limit monitoring queries?
No, Meltwater offers unlimited queries and no data caps, allowing you to research and monitor brand mentions, competitors, and industry trends across 200+ billion social conversations and 300M+ social profiles without restrictions.
How much does Meltwater typically cost?
Meltwater's pricing is customized, with the Essentials tier starting at approximately $6,000-$15,000 annually and the Suite tier costing $15,000-$35,000 annually. Enterprise implementations can exceed $100,000 per year.
Pricing
paid
~$6,000/year
Details
APIYes
Open SourceNo
Mobile AppiOS & Android
CollaborationYes
LanguagesMultiple languages (global coverage)
Learning CurveModerate to steep
Integrations
SalesforceHubSpotGoogle AnalyticsSlackMicrosoft Teams
