Leadfeeder by Dealfront

Leadfeeder by Dealfront is a web visitor identification platform that transforms anonymous website traffic into actionable sales leads. Using first-party IP-to-company tracking, it reveals which companies visit your website, what pages they view, and how often they return, giving B2B sales and marketing teams the intelligence they need to prioritize outreach and close deals faster.

Key Capabilities

Leadfeeder tracks website visitors and identifies the companies behind them using proprietary IP-matching technology. It enriches each identified company with firmographic data including industry, company size, geography, and employee count. The platform offers powerful custom feeds and filters to segment visitors by behavior and fit, along with lead scoring to help teams focus on high-potential accounts. Decision-maker discovery surfaces relevant contacts with job roles, seniority, and direct contact details. Real-time alerts notify teams when target accounts visit the site.

Who Should Use Leadfeeder

B2B sales teams, demand generation marketers, and account-based marketing (ABM) practitioners benefit most from Leadfeeder. It is especially valuable for organizations running inbound marketing campaigns that want to identify and prioritize the companies engaging with their content, even when those visitors do not fill out forms.

Getting Started

Getting started is straightforward: install a lightweight tracking script on your website, connect your CRM (Salesforce, HubSpot, Pipedrive, or Microsoft Dynamics), and begin viewing identified companies within minutes. A 14-day free trial provides access to all paid features with no credit card required. After the trial, accounts downgrade to the free plan automatically.

Pricing & Accessibility: Leadfeeder offers a free plan with up to 100 identified companies per month and 7-day data retention. The paid plan starts at €99/month (billed annually) and scales based on the number of companies identified, going up to €1,199/month for high-volume usage. All plans include unlimited users.

Why Consider Leadfeeder: Leadfeeder provides a low-friction way to unlock revenue from existing website traffic. By revealing which companies are actively researching your product, it helps sales teams engage prospects at the right moment, improving conversion rates and shortening sales cycles.