Heap AI
AI digital analytics platform
Heap, now part of Contentsquare, is a digital analytics platform that automatically captures every user interaction on your website or app without manual event tracking. Its AI-powered CoPilot and comprehensive autocapture technology eliminate the data collection blind spots that plague traditional analytics tools.
Key Capabilities
Heap's Autocapture technology records every click, pageview, form submission, and user interaction without requiring manual instrumentation. The platform provides funnels, path analysis, retention charts, heatmaps, and session replays for comprehensive behavioral analysis. The AI CoPilot assistant helps anyone get started with analytics instantly, skipping the learning curve and going straight to insights. Integration with Contentsquare adds advanced experience analytics capabilities.
Who Should Use Heap AI
Heap is designed for product teams, UX researchers, and digital marketers who want complete visibility into user behavior without depending on engineering to instrument every event. It is particularly valuable for teams that need retroactive analysis capability, as Heap captures data from day one that can be analyzed at any future point.
Getting Started
Sign up for a free Heap account and install the tracking snippet on your website or integrate the SDK into your mobile app. Heap immediately begins autocapturing all user interactions. Use the visual labeling tools to define events and start building funnels, analyzing paths, and reviewing session replays without any additional engineering work.
Pricing & Accessibility: Heap offers a free plan for getting started. Growth, Pro, and Premier tiers provide increased session volumes, advanced features, and dedicated support. Pricing is custom and based on session volume, with annual contract values typically ranging from $12,000 to $120,000+ depending on scale and feature requirements.
Why Consider Heap AI: Heap eliminates analytics blind spots with automatic capture of every user interaction, enabling retroactive analysis and instant insights without the engineering overhead of manual event tracking.
Pros
- Autocapture records every interaction without manual instrumentation
- Retroactive analysis lets you analyze past behavior without pre-planning
- AI CoPilot provides instant insights for non-technical users
- Comprehensive analytics including funnels, paths, heatmaps, and session replays
- Integration with Contentsquare for advanced experience analytics
Cons
- Custom pricing requires sales engagement and is not transparent
- Can generate large volumes of data, increasing costs at scale
- Autocapture may capture irrelevant events requiring cleanup and organization
Who is this for?
Automatic user behavior tracking, retroactive product analytics, funnel and conversion optimization, session replay and heatmap analysis, UX research and experience optimization
Frequently Asked Questions about Heap AI
How does Heap's autocapture work?
Heap automatically captures every user interaction including clicks, pageviews, form submissions, and other events without requiring manual code instrumentation. You install the tracking snippet once, and Heap records everything from that point forward.
Can I analyze data from before I defined an event?
Yes, this is one of Heap's key advantages. Because Heap captures all interactions from the moment the snippet is installed, you can retroactively define and analyze events at any future point without needing to have planned the tracking in advance.
How much does Heap cost?
Heap offers a free tier for getting started. Paid plans are custom-priced based on session volume and feature needs, with annual contracts typically ranging from $12,000 to over $120,000 for enterprise deployments. Contact Heap's sales team for a specific quote.
Pricing
freemium
Custom (typically ~$12K/year)
Free tier: Limited sessions and features for getting started
Details
APIYes
Open SourceNo
CollaborationYes
LanguagesEnglish
Learning CurveEasy
Integrations
ContentsquareSegmentSalesforceHubSpotOptimizely+2 more
